When considering starting a business, most people tend to look for something big, or valuable, or novel. Few people would consider starting a brand new business with something as simple as selling socks. This is exactly what Michael and the other founders of Keep It Simple Socks, LLC have done, but these aren’t normal socks. They are designer socks.
In this episode of Potential City, Michael and I dig into what it means to start a business, how to have realistic expectations, and how to collaborate with others to reach a common goal.
Keep It Simple Socks, LLC: